Fix tracking and settings leaks before touching bids.

Checks conversion tracking and settings leaks first

Verifies that real purchases drive bidding, location targeting is locked, and Google auto-apply is turned off before touching budgets.

Tracking & Settings Guardrails8-Area Audit
Purchase Goal: Primary (Cart/View demoted to Secondary)✓ Verified
Google Auto-Apply: All 14 recommendations turned OFF✓ Locked OFF
Location Target: Presence only · 140 App categories excluded✓ Locked

Covers Search, PMax, Shopping, Tracking, and Feed

Audits brand vs. non-brand splits, URL exclusions, unseen products, ad extensions, and remarketing lists in one scan.

Sold-Out, 404 URL & Feed Safety CheckSave $27/day
/products/night-cream: 31 of 36 variants sold out ($46 spent)Pause Ads
/collections/travel-kit: 404 Page not found ($12 spent today)Pause Ads
Merchant Center: Top 3 SKUs price mismatch flagged earlyPriority 1 Fix

Turns audit findings into one-click draft fixes

Instead of a static report, Kopa prepares the negative lists, setting locks, and campaign fixes in draft for your review.

Ad Intelligence Automation RulesYour Control
Pause ads on broken or sold-out pagesStop paying for clicks when pages 404 or stock runs out
Ask firstAlways allowOff
Block searches that don't sellAdd negative keywords before wasted spend crosses $45
Ask firstAlways allowOff

A few details

Questions,
answered.

The practical details about control, ownership, and getting started.

Conversion Tracking and Account Settings: making sure real purchases are set as Primary goals, auto-applied recommendations are OFF, and location targeting is locked to people in your shipping regions.

No. The audit is read-only, and every recommended fix stays in draft until your team approves it.

No. Every campaign, keyword list, and creative stays in draft until your team approves it.

You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.

Make room for growth

Put your whole store in market.

Go from products to approved creative, live campaigns, and reporting you can act on.