Kopa splits your Google Search account into clean buyer buckets so repeat brand buyers never disguise wasted cold traffic.
Built for ecommerce stores doing 7 figures and upTrusted by 8,000+ ecommerce brands. Built by operators.
Captures shoppers searching for your store name while keeping brand results separate from acquisition campaigns.
https://rheaessentials.com/collections/face-serums✓ /blog & /policy excludedRoutes shoppers searching for specific product types, sizes, and materials straight to the matching collection.
| Search Phrase | Google Searches/yr | Kopa Rule |
|---|---|---|
| “botanical face serum” | 94,800 / yr | ✓ Kept · Phrase |
| “vitamin c peptide serum” | 68,400 / yr | ✓ Kept · Exact |
| “skincare” (Google idea) | 1,240,000 / yr | ✕ Dropped · Too broad |
| “diy vitamin c serum” | 29,100 / yr | ✕ Dropped · DIY noise |
Keeps broader discovery and competitor terms in separate budgets so they never drain your core winners.
Brighten dull skin with cold-pressed botanical Vitamin C and peptides. Dermatologist tested, cruelty-free, with free US shipping over $50.
A few details
The practical details about control, ownership, and getting started.
People typing your brand name already know you and convert cheaply. Mixing them with cold traffic inflates ROAS and hides wasted spend on non-brand keywords.
Kopa adds your brand name, product line names, and common misspellings as negative keywords across all non-brand campaigns.
No. Every campaign, keyword list, and creative stays in draft until your team approves it.
You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.
Make room for growth
Go from products to approved creative, live campaigns, and reporting you can act on.