Kopa blocks non-shopping URLs like blogs and return policies, loads negative keywords before launch, and watches live search terms to cut wasted spend.
Built for ecommerce stores doing 7 figures and upTrusted by 8,000+ ecommerce brands. Built by operators.
Scans your site structure and blocks informational, FAQ, and return-policy URLs from receiving paid clicks.
Attaches negative keyword lists before your campaign starts spending so you don't pay to filter out obvious non-buyers.
| Search Phrase | Google Searches/yr | Kopa Rule |
|---|---|---|
| “botanical face serum” | 94,800 / yr | ✓ Kept · Phrase |
| “vitamin c peptide serum” | 68,400 / yr | ✓ Kept · Exact |
| “skincare” (Google idea) | 1,240,000 / yr | ✕ Dropped · Too broad |
| “diy vitamin c serum” | 29,100 / yr | ✕ Dropped · DIY noise |
Monitors incoming search terms continuously, adding negatives for bad queries instead of blindly pausing good keywords.
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A few details
The practical details about control, ownership, and getting started.
When Google's URL expansion is left unguarded, it sends traffic to informational pages that match broad searches. Kopa blocks those URLs before launch.
No. Kopa first checks the actual search terms shoppers typed, blocks unrelated queries with negatives, and only pauses keywords that cross your cost-per-sale limit.
No. Every campaign, keyword list, and creative stays in draft until your team approves it.
You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.
Make room for growth
Go from products to approved creative, live campaigns, and reporting you can act on.
