Kopa replaces spreadsheets with clear reports showing Spend vs. Real Sales, click-cost spike alerts, and product margins across Google and Meta.
Built for ecommerce stores doing 7 figures and upTrusted by 8,000+ ecommerce brands. Built by operators.
Compares Google and Meta ad spend directly against real store revenue, separated by Brand, Non-Brand, PMax, and Social.
| Channel / Bucket | Spend · Revenue | True ROAS |
|---|---|---|
| Google Brand Search | $6,500 · $58,000 | 8.9× Protected |
| Google Shopping / PMax | $32,000 · $150,400 | 4.7× Scaling |
| Google Non-Brand BoFu | $21,500 · $82,000 | 3.8× Profitable |
| YouTube Prospecting | $9,000 · $20,700 | 2.3× Cap Spend |
Spots when a campaign's click cost jumps or conversion rate dips so your team can act the same day.
Factors in product cost (COGS), ad spend, and fixed overhead so you know when scaling volume puts more profit in the bank.
A few details
The practical details about control, ownership, and getting started.
Yes. Kopa shows spend, ROAS, CPA, CPC, and real store sales across both Google Ads and Meta Ads without manual spreadsheets.
Kopa subtracts product cost (COGS) and ad spend from order revenue to show true contribution margin per product and campaign.
No. Every campaign, keyword list, and creative stays in draft until your team approves it.
You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.
Make room for growth
Go from products to approved creative, live campaigns, and reporting you can act on.
Google Ads & Store Order Telemetry