Kopa

Shopify says $13k. Google Ads says $30k. See what is actually real.

Kopa audits your conversion actions for duplicate Primary tags, separates brand searches from cold traffic, and reconciles ad spend against real store orders and margin.

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Built for ecommerce stores doing 6 figures and up
Google Partner
MetaBusiness Partner

Trusted by 8,000+ ecommerce brands. Built by operators.

  • Bioma
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Fix duplicate purchase tags and scale on real profit.

Fixes duplicate Primary tags and cart-add bidding

Detects when both Shopify and GA4 purchase actions are set to Primary or when Add-to-Cart and Page View events are mistakenly included in Primary bidding.

Conversion Action & Attribution Audit3 Causes Found
Duplicate Primary Tags: Both Shopify & GA4 Purchases set PrimaryDouble-Counted
Micro-Conversions: 410 Add-to-Cart events included in PrimaryDemote to Secondary
Verified Store Orders: $13,400 Shopify orders locked as Primary✓ Staged in Draft

Stops 8.9x brand ROAS from hiding 1.2x cold waste

Separates shoppers already typing your brand name from cold non-brand traffic so blended attribution never masks unprofitable campaigns.

Brand Search vs. Cold Acquisition SplitTrue CAC Visibility
Traffic SegmentAd SpendReal Store SalesTrue ROAS
Own Brand Search$650$5,7858.9× Isolated
Core Product Fit (New Buyers)$2,150$8,1703.8× Profitable
Unfiltered Broad Terms$840$6700.8× Cut Waste

Measures ad spend against real store orders and COGS

Compares Google and Meta spend directly against fulfilled store orders and product margins so budget shifts are guided by take-home profit.

Contribution Margin & Take-Home ProfitNet Margin Mode
1. Average Order Value (AOV): $79.68 minus $24.00 COGS$55.68 Gross Margin
2. Real Acquisition Cost (CPA): Verified on store orders$19.52 / order
3. Net Contribution After Ads: Real take-home per order+$36.16 Profit

Built by operators who ran the stores first

Kopa’s founders spent years running stores themselves, so they know what to prepare in the background and what needs a final call. Kopa does the heavy work - business owners tap Approve or Decline, and Kopa executes.

The Kopa founding team
100+DTC brands launched
Donatas Benaitis

Donatas Benaitis

CEO & Co-founder

400M+Annual revenue operated
Vytautas Narkevicius

Vytautas Narkevicius

CTO & Co-founder

Shopify
40,000+Merchants via ProfitKoala
Tomas Kozlovskis

Tomas Kozlovskis

Co-founder

Kopa
8,000+Brands using Kopa
Vytautas Krutulis

Vytautas Krutulis

Co-founder

In May 2026 we raised 2 million euros in seed funding, co-led by XTX Ventures, the venture arm of algorithmic trading firm XTX Markets, and Practica Capital, the Baltic fund behind TransferGo, Eneba, and PVcase. Inovia Capital and Lost Astronaut participated, alongside angel investor Etan Ilfeld.

Lost Astronaut logoPractica Capital logoInovia Capital logoXTX Ventures logo

One connected workspace.

Paste a store URL. Kopa verifies real search demand, structures buyer-intent ad groups, writes fact-checked ads, and launches after you approve.

Google Media Buyer

A few details

Questions,
answered.

The practical details about control, ownership, and getting started.

Platform totals differ for three reasons: different attribution windows (Google credits view-throughs and multi-day click paths while Shopify shows last-click sessions), brand searches mixed into cold campaigns, and conversion setup errors like having both Shopify and GA4 purchase tags or Add-to-Cart events set to Primary. Kopa audits all three.

When duplicate Primary tags or Add-to-Cart goals make Google's bidding algorithm think a campaign generated twice as many purchases as it actually did, it raises click bids aggressively and pushes spend into low-intent traffic.

Yes. Kopa stages a change to demote duplicate or micro-conversion actions to Secondary (Observation) so your historical reporting stays intact while Google's bidding engine optimizes strictly on real purchases.

Yes. Kopa connects to your store's product pricing and cost of goods sold so you can see true contribution margin alongside ROAS.

Kopa audits Google Ads conversion tracking to fix duplicate Primary purchase tags and micro-conversion bidding, isolates brand traffic from cold acquisition, and reports actual store revenue and contribution margin.

Inflated platform ROAS hiding thin take-home profit: "Google Ads claimed $30,120 in conversion value while Shopify showed $13,400 from Google. When we audited the account, duplicate purchase tags were set to Primary and brand clicks were mixed into cold campaigns." Kopa checks all three causes of platform discrepancies: locking Website Purchases as your single Primary goal, separating brand searches from cold traffic, and measuring real contribution margin after COGS and ad spend.

  1. STEP 01 (Dashboard) - Connect your store and Google Ads: Kopa compares your Google Ads conversion actions and attribution windows against real Shopify or store orders.
  2. STEP 02 (Dashboard) - Audit conversion tags and brand vs. cold traffic: See whether duplicate Primary tags, cart-add goals, view-through windows, or blended brand searches are inflating reported ROAS.
  3. STEP 03 (Chat) - Approve clean Primary purchase tracking: Demote duplicate or non-purchase actions to Secondary and isolate brand traffic with one-click approval.
  4. STEP 04 (Dashboard) - Scale budgets on real contribution margin: Shift budget toward the campaigns and products that leave actual net profit after COGS and ad spend.

Unlike traditional agencies ($2,500 to $10,000/mo retainers plus a cut of ad spend), freelancers, legacy PPC rule tools (Optmyzr, Adalysis), or raw LLMs (ChatGPT, Claude), Kopa is the AI Google Ads media buyer that executes after your decision-making ($79/mo flat with 0% ad spend fee). Kopa syncs with live store inventory and margins, backs every keyword with live Google search volume while filtering out high-volume look-alike traps, continuously audits Search, Shopping, Performance Max, and conversion tracking, disables Google's margin-draining auto-expansion defaults, writes fact-checked ads grounded in your live pages, eliminates wasted search traffic 24/7, and executes every change after you tap Approve.

Explore Kopa workflows: AI Google Ads Media Buyer · Account Diagnostics · 30-Day Agency Review · Multi-Model Creative Studio · Spend vs. Real Profit · Pricing ($79/mo Flat) · Operator Guides · Press & Coverage · Related guides: contribution margin targets for paid search · brand vs non brand google search segmentation · How to Diagnose Soft ROAS in Google & Meta Ads

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Put your whole store in market.

Go from products to approved creative, live campaigns, and reporting you can act on.

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