Most software companies will not tell you who they are wrong for. It costs them demos, so they write a homepage that could describe any business with a website and let you figure out the fit on a call.
We would rather you disqualify yourself in the next four minutes than sit through a call that was never going to work.
Kopa is for ecommerce stores doing $1M or more in annual revenue with 1,000 or more SKUs. Both filters. Not either.
The two hard filters
The revenue floor is about whether automated ad systems can learn on your account. Below roughly $1M in revenue, most stores are not spending enough per channel for the auction to gather signal on more than a handful of products. Adding a marketing operations layer to a budget that cannot fill it is expensive theater.
The catalog floor is about whether the pain we solve is a pain you actually have. At 200 SKUs, one person with a spreadsheet and a Canva account can keep up. Creative refresh is a Tuesday afternoon. Feed hygiene is a monthly check.
At 1,000 SKUs and up, that same work becomes a job nobody can finish. That is the line where a different kind of tooling starts to make sense.
If you are under either bar, you are not a bad business. You are a business with a different problem, and a catalog marketing platform is not the fix.
What catalog scale actually breaks
Three things break, in this order.
Creative supply. Meta is direct about the failure mode: creative fatigue occurs when your target audience is overexposed to the same creative, and fatigue can raise cost per result. The catch at catalog scale is that you can have hundreds of ads live and still be fatigued, because they are all the same pack shot on the same background. Volume is not variety.
Feed and campaign coverage. With a large catalog, some percentage of your products is always in a bad state. Warned, disapproved, out of stock, or approved but sitting in no campaign at all. At small catalog sizes you notice. At large ones it hides.
Approvals. Once more than one person touches creative, the question of which version is actually live stops being obvious. Slack is not a version control system.
Who should not buy
- Under $1M in revenue. Come back when the spend can support the system.
- Under 1,000 SKUs. Your team can still do this by hand, and by hand is cheaper.
- Service businesses, trades, contractors, local lead generation. Wrong problem entirely.
- You want an account manager. Hire an agency or an in-house buyer.
- You want a magic button. Automation removes the manual production step. It does not decide your merchandising strategy or your margins.
Self-serve, and what that means in practice
- No retainer and no 12-month contract
- No account manager and no mandatory weekly call
- No setup fee
- Your ad spend stays on your own Meta and Google ad accounts, separate from your subscription
- Your team approves creative and campaigns before anything publishes
If you fit
$1M or more in revenue. 1,000 or more SKUs. An ecommerce catalog you are actively trying to grow, and a team small enough that creative volume and feed hygiene are real constraints rather than someone else's department.