The generated image looks great. The product in it has a strap your product does not have.
That is creative drift, and at catalog scale it is a policy and returns problem long before it is a brand problem.
What catalog truth means
Catalog truth has to hold across the feed, product page, checkout, and every ad representing the SKU.
Google's position on generated imagery
Advertisers remain responsible for reviewing generated assets for accuracy, policy compliance, and applicable law before publishing.
The UGC version of the same problem
Creators may show old packaging, extend approved claims, show the wrong bundle, or link the wrong variant. The fix is a current SKU brief and a product-aware review step.
Approval gates that catch drift
- Correct colorway, packaging, and variant
- Accurate bundle contents
- No invented features or capabilities
- Supported claims
- Real, available offer
- Required AI disclosure
Before publish, one person answers one question per asset: does this represent what the customer will receive?