You already paid for the photography. The gap between those images and ads that perform is aspect ratios, templates, refresh mechanics, and a truth check.
Start with what the platforms actually require
Your catalog needs compliant source imagery and multiple useful crops. A single square asset leaves vertical inventory on the table.
Google can build lifestyle imagery from your product shots
Generated imagery can extend a product library, but every result needs an accuracy gate. A plausible product that is not quite your product creates returns and policy risk.
Templates, overlays, and repeatable work
- Define crop rules per placement
- Build two or three background treatments
- Reserve text and badge zones
- Keep promo overlays out of the base feed image
The URL caching trap
When a product image changes, the catalog image URL must change too. Versioned or content-hashed URLs prevent stale creative from lingering.
Good systems reuse the assets you own, generate the crops you need, and keep a human in the approval seat.