Trusted by 8,000+ ecommerce brands. Built by operators.
01 / spend vs. real sales & opex tipping-point math
Compares Google and Meta ad spend directly against real store revenue, separated by Brand, Non-Brand, PMax, and Social.
| Channel / Bucket | Spend · Revenue | True ROAS |
|---|---|---|
| Google Brand Search | $6,500 · $58,000 | 8.9× Protected |
| Google Shopping / PMax | $32,000 · $150,400 | 4.7× Scaling |
| Google Non-Brand BoFu | $21,500 · $82,000 | 3.8× Profitable |
| YouTube Prospecting | $9,000 · $20,700 | 2.3× Cap Spend |
Spots when a campaign's click cost jumps or conversion rate dips so your team can act the same day.
Factors in product cost (COGS), ad spend, and fixed overhead so you know when scaling volume puts more profit in the bank.
02 / store & channel reporting workflow
Kopa syncs live store revenue, product costs, and Google and Meta spend.
Kopa calculates break-even CPA and ROAS from your margins.
See underperforming campaigns and click-cost jumps in one view.
Approve budget increases on campaigns driving real net profit.
Search, PMax, Shopping, Tracking, Settings, and Feed.
"Our blended ROAS looked fine at 3.5x, hiding the fact that brand search was 90% of sales while non-brand clicks had jumped to €14."
Kopa separates winners from losers by channel, flags CPC spikes the day they happen, and tracks real profit after product costs.
03 / audits & profit
Scan your Google Ads tracking, spend, and campaign setup to see what is wasting money and what to fix first.
See every change made in your Google Ads account over the last 30 days, who made it, and what happened to spend and sales.
Verify accurate purchase tracking, turn Google auto-apply OFF, lock location targeting, and block junk mobile app placements.
Kopa is one monthly subscription. Your ad budget stays in your own ad accounts.
A few details
The practical details about control, ownership, and getting started.
Yes. Kopa shows spend, ROAS, CPA, CPC, and real store sales across both Google Ads and Meta Ads without manual spreadsheets.
Kopa subtracts product cost (COGS) and ad spend from order revenue to show true contribution margin per product and campaign.
No. Every campaign, keyword list, and creative stays in draft until your team approves it.
You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.
Make room for growth
Go from products to approved creative, live campaigns, and reporting you can act on.
