Kopa
KopaFeaturesBrand Split

Separate brand searches from new-customer traffic.

Kopa splits your Google Search account into clean buyer buckets so repeat brand buyers never disguise wasted cold traffic.

Built for ecommerce stores doing 7 figures and up
Google Partner
MetaBusiness Partner
Brand Split· Smart Campaigns
Intent SplitDraft → Review → Approve
Smart Campaigns · Brand Split

Trusted by 8,000+ ecommerce brands. Built by operators.

  • Bioma
  • Memowrite
  • Punctual
  • Her Bodhi
  • Rhea Essentials
  • White Hack

01 / 4-bucket buyer intent structure

Never let cheap brand clicks hide wasted cold spend.

01 · Brand Defense

Protect your brand name at a low click cost

Captures shoppers searching for your store name while keeping brand results separate from acquisition campaigns.

Brand terms excluded from non-brand campaigns.
Step 1 · Store URL & 4-Bucket Buyer Ad GroupsBrand Isolated
https://magiclinen.com/collections/linen-duvet-covers✓ /blog & /policy excluded
01 · Own Brand · MagicLinen2,280/yr · Exact only3/3 Ads
02 · Pure Linen Duvet Sets (BoFu Fit)109,800/yr · Phrase & Exact3/3 Ads
03 · Breathable Hot Sleepers (Test)Capped test budget3/3 Ads
04 · Competitors · Piglet in Bed364,300/yr · Isolated CPA3/3 Ads
02 · Product Fit

Match exact product searches to the right page

Routes shoppers searching for specific product types, sizes, and materials straight to the matching collection.

1:1 match between search group and landing page.
Google Keyword Planner ×2 · Keep vs. Drop Sieve70 / 150 Cap
Search PhraseGoogle Searches/yrKopa Rule
“linen bedding”109,800 / yr✓ Kept · Phrase
“linen bedding sets”62,000 / yr✓ Kept · Phrase
“bedding” (Google idea)604,000 / yr✕ Dropped · Too broad
“brushed cotton bedding”168,500 / yr✕ Dropped · Wrong fabric
03 · Controlled Testing

Test problem and competitor searches safely

Keeps broader discovery and competitor terms in separate budgets so they never drain your core winners.

Separate budget and CPA targets per group.
Step 3 · Google Search Ad & Sitelink PreviewReady to Launch
Sponsored · magiclinen.com/collections/linen-duvet-covers
Shop MagicLinen Bedding | 100% European Flax | Pre-Washed Linen Sets

Explore MagicLinen's 100% European flax duvet cover sets, handcrafted in Lithuania. Coconut button closures and four interior corner ties.

Linen Duvet SetsLinen Sheet SetsUK King & DoubleOEKO-TEX Certified
Auto-apply: OFF · Location: Presence onlyLaunch Campaign →

02 / how brand split works

Four separate ad group buckets with automatic brand exclusions.

STEP 01Smart Campaigns

Scan brand names and product lines

Kopa identifies your brand name, sub-brands, and common spellings.

STEP 02Smart Campaigns

Split campaigns by buyer intent

Separate Brand, Product Fit, Problem, and Competitor searches.

STEP 03Smart Campaigns

Block brand terms from cold campaigns

Attach negative brand lists to all non-brand ad groups.

STEP 04Dashboard

Track true new-customer ROAS

See spend and sales broken out clearly between brand and non-brand.

150MAX PHRASE & EXACT KEYWORDS

Checked twice in Google Keyword Planner before launch.

Blended ROAS trap
"Automated campaigns take credit for people already typing our brand name while cold traffic wastes budget."
Kopa operator fix

Kopa isolates brand terms into a protected campaign so cold campaigns prove themselves on real new-customer sales.

One subscription.
Your ad accounts,
your spend.

Kopa is one monthly subscription. Your ad budget stays in your own ad accounts.

Creative, campaigns, offer pages, and reporting in one subscription.

Talk to us about the right starting point for your business.
  • ✓ No setup fee
  • ✓ Cancel anytime
  • ✓ Advertising budget paid directly to ad platforms
  • ✓ Approval control included
For ecommerce stores doing 7 figures and up.

A few details

Questions,
answered.

The practical details about control, ownership, and getting started.

People typing your brand name already know you and convert cheaply. Mixing them with cold traffic inflates ROAS and hides wasted spend on non-brand keywords.

Kopa adds your brand name, product line names, and common misspellings as negative keywords across all non-brand campaigns.

No. Every campaign, keyword list, and creative stays in draft until your team approves it.

You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.

Make room for growth

Put your whole store in market.

Go from products to approved creative, live campaigns, and reporting you can act on.