Counts real orders, not pageviews or cart adds
Ensures only actual purchases are marked Primary for bidding, with accurate order values and one-per-click counting.
Trusted by 8,000+ ecommerce brands. Built by operators.






01 / primary purchase tracking & safe settings lock
Ensures only actual purchases are marked Primary for bidding, with accurate order values and one-per-click counting.
Stops Google from rewriting ads or changing match types unannounced, and only shows ads to people inside your target regions.
Excludes mobile app categories at the account level so Display and PMax budgets aren't wasted on game taps.
02 / tracking & guardrail settings
Kopa audits your Google Ads tags, GA4 imports, and counting rules.
Flags active auto-apply rules, location leaks, and app placements.
Lock location rules, turn off auto-apply, and block app categories.
Kopa alerts you immediately if a tracking goal or setting changes.
Search, PMax, Shopping, Tracking, Settings, and Feed.
"Google auto-apply flipped our campaigns to broad match, and 'Add to Cart' was counted as a sale so bidding chased window shoppers."
Kopa makes accurate purchase tracking and locked campaign settings Priority 1 across your account.
03 / audits & profit
Scan your Google Ads tracking, spend, and campaign setup to see what is wasting money and what to fix first.
See every change made in your Google Ads account over the last 30 days, who made it, and what happened to spend and sales.
Compare ad spend against real store sales, spot click-cost spikes early, and scale campaigns based on net profit.
Kopa is one monthly subscription. Your ad budget stays in your own ad accounts.
A few details
The practical details about control, ownership, and getting started.
The default 'Presence or Interest' setting shows ads to people outside your shipping countries who merely searched about that region. Kopa locks targeting to 'Presence' so you only pay for shoppers in regions you ship to.
When Add to Cart is marked Primary alongside Purchase, Google treats every cart addition like a completed sale and bids up on shoppers who never pay.
No. Every campaign, keyword list, and creative stays in draft until your team approves it.
You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.
Make room for growth
Go from products to approved creative, live campaigns, and reporting you can act on.