Trusted by 8,000+ ecommerce brands. Built by operators.
01 / pre-launch negatives & live search term guard
Scans your site structure and blocks informational, FAQ, and return-policy URLs from receiving paid clicks.
Attaches negative keyword lists before your campaign starts spending so you don't pay to filter out obvious non-buyers.
| Search Phrase | Google Searches/yr | Kopa Rule |
|---|---|---|
| “linen bedding” | 109,800 / yr | ✓ Kept · Phrase |
| “linen bedding sets” | 62,000 / yr | ✓ Kept · Phrase |
| “bedding” (Google idea) | 604,000 / yr | ✕ Dropped · Too broad |
| “brushed cotton bedding” | 168,500 / yr | ✕ Dropped · Wrong fabric |
Monitors incoming search terms continuously, adding negatives for bad queries instead of blindly pausing good keywords.
Explore MagicLinen's 100% European flax duvet cover sets, handcrafted in Lithuania. Coconut button closures and four interior corner ties.
02 / continuous search term protection
Kopa blocks `/blog`, `/shipping`, `/returns`, and policy pages from ad routing.
Kopa prepares negative lists tailored to your product category.
Kopa spots and blocks off-intent searches as traffic comes in.
See every blocked search term and saved click in one log.
Checked twice in Google Keyword Planner before launch.
"We were paying for searches that had nothing to do with our products and sending paid clicks to our shipping policy page."
Kopa excludes non-shopping pages up front and blocks irrelevant search terms before they drain your budget.
03 / google ads playbook
Paste a store URL. Kopa writes the keywords, negative keywords, and ads, then runs Google Search after you approve.
Separate brand searches from new-customer traffic in Google Ads so brand ROAS never hides wasted spend.
Find high-intent buyer keywords verified with real Google Keyword Planner search volume and click costs.
Kopa is one monthly subscription. Your ad budget stays in your own ad accounts.
A few details
The practical details about control, ownership, and getting started.
When Google's URL expansion is left unguarded, it sends traffic to informational pages that match broad searches. Kopa blocks those URLs before launch.
No. Kopa first checks the actual search terms shoppers typed, blocks unrelated queries with negatives, and only pauses keywords that cross your cost-per-sale limit.
No. Every campaign, keyword list, and creative stays in draft until your team approves it.
You do. Your store owns the Google and Meta accounts 100%, and ad spend goes directly to the platforms.
Make room for growth
Go from products to approved creative, live campaigns, and reporting you can act on.
