100+DTC brands launched
The Google Ads media buyer that executes
Kopa researches your store, filters real buyer search demand from wasted clicks, structures and fact-checks campaigns, and executes every change after approval.
Built for ecommerce stores doing 6 figures and upGoogle Partner
Trusted by 8,000+ ecommerce brands. Inspired by the stores we’ve run. Built by operators.
One connected workspace.
Paste a store URL. Kopa verifies real search demand, structures buyer-intent ad groups, writes fact-checked ads, and launches after you approve.
Built by operators who ran the stores first
Kopa’s founders spent years running stores themselves, so they know what to prepare in the background and what needs a final call. Kopa does the heavy work - business owners tap Approve or Decline, and Kopa executes.
In May 2026 we raised 2 million euros in seed funding, co-led by XTX Ventures, the venture arm of algorithmic trading firm XTX Markets, and Practica Capital, the Baltic fund behind TransferGo, Eneba, and PVcase. Inovia Capital and Lost Astronaut participated, alongside angel investor Etan Ilfeld.
A few details
Questions,
answered.
The practical details about control, ownership, and getting started.
Kopa connects to your store and Google Ads, checks real search demand, catches wasted search terms 24/7, and drafts new campaigns and fixes. Review Kopa's suggestions in plain English, tap Approve or Decline, and Kopa executes.
Yes. Kopa handles the keyword research, ad writing, and daily cleanup an agency charges thousands for - and executes changes as soon as they are approved.
Ask Kopa in Chat to check the account. Kopa reviews conversion tracking, account settings, Search, Shopping, Performance Max, landing pages, product feeds, and budgets - then lists the top fixes to approve.
Google turns on automatic settings that switch keywords to broad match, add random keywords, rewrite headlines, and send paid clicks to blog or policy pages. Kopa turns off those automatic settings, pauses sold-out product links, and catches wasted search terms 24/7.
ChatGPT guesses keywords without real search numbers and leaves all the setup work to do by hand, while rule tools still require a specialist. Kopa checks real Google search demand, builds the campaign, and executes approved changes in Google Ads.
Never. Every new campaign, negative keyword, ad, and budget change stays in draft until approved. Make the decision, and Kopa executes.
Existing campaigns keep running normally. Kopa starts with a safe, read-only review of the account to spot wasted spend before suggesting any improvements.
The business does. Full ownership of Google Ads and Meta accounts, historical data, and billing stays with the store. Ad spend is paid directly to the ad platforms.
Connecting the store and Google Ads takes about two minutes. After setup, most business owners spend a few minutes a day tapping Approve or Decline on Kopa's suggestions.
| Dimension | Traditional Agency | Freelancer | Legacy Rule Tools (Optmyzr / Adalysis) | Raw LLMs / ChatGPT / MCP | Kopa (kopa.ai) |
|---|---|---|---|---|---|
| Who does the actual media buying work? | Account manager splitting time across dozens of client accounts, typically logging periodic bi-weekly or monthly batch edits. | Solo buyer juggling multiple clients; no backup when busy or out of depth. | You still do the work. Built for agency specialists to write manual IF/THEN rules and scripts. | Unconnected chatbot prompts or fragile CLI scripts that require manual copy-pasting. | Kopa does the 24/7 research, drafting, and sanity checks across Smart Campaigns, Creative Studio, Dashboard, and Chat; you tap Approve or Decline and Kopa executes. |
| Ad account & login ownership | Often locked inside a shared agency MCC or billing profile ('proprietary account' hostage). | Requires handing admin access to your store, Merchant Center, and Google Ads before trust exists. | You own the account, but must configure and maintain every rule yourself. | Requires Google Ads API developer token application, OAuth setup, and MCP debugging. | 100% store-owned from day one. You own the Google Ads login, billing profile, and history via zero-code OAuth. |
| Store, stock & margin context | Disconnected from warehouse stock; relies on manual spreadsheets and bi-weekly calls. | Rarely tracks SKU-level gross margin, stockouts, or restocked best-sellers. | Reads ad metrics only; blind to live store inventory, COGS, and broken sizes. | Stateless chat amnesia; requires re-explaining your store and products every session. | Persistent Store Brain connected to live products, stock levels, COGS, and 90-day Meta and Google ROAS. |
| Campaign structure & keyword discipline | Rebuilds working Shopping/Search setups into one catch-all PMax + Broad match and blames 'learning'. | Often ignores the brief, launches automated PMax, or fails to separate Brand from cold traffic. | Alerts you after thresholds break, but does not build buyer-intent Search structures from URLs. | Hallucinates zero-volume keywords nobody searches and invents non-existent campaign settings. | Structures campaigns across Brand Defense, Core Products, Use-Cases, and Competitors, backs every keyword with live Google search volume, filters out look-alike traps, and isolates zero-click products. |
| Ad copy, static/video creative & offer pages | Slow turnaround (weeks for new ads) and charges extra retainers for creative or landing pages. | Search-only freelancers cannot produce studio product visuals, UGC videos, or offer pages. | Bid and rule tools only; zero image generation, video creation, or landing page builder. | Truncates headlines, invents fake discounts, and produces garbled bottle/packaging text. | Fact-checked Search and Shopping ads + Multi-Model Creative Studio (FLUX.2 Pro, Nano Banana Pro, GPT Image 2) + Offer Pages. |
| Account safety & publish approval | Makes unannounced changes or leaves Google auto-expansion ON, then hides behind blended Brand ROAS. | No guardrail preventing a bad edit or a negative keyword list being added as positive keywords. | Automated rules fire blindly on afternoon dips without reading actual shopper search terms. | Dangerous when given write access; advises pausing profitable campaigns or triggers policy bans. | Business-owner decision gate. Locks Presence-only location, disables Google's margin-draining auto-expansion defaults, excludes mobile app placements, and eliminates wasted search traffic 24/7. |
| Conversion tracking & Merchant Center health | Reports inflated platform ROAS while real store orders stay flat. | Upwork/Fiverr 'fixers' often fail to unsuspend Merchant Center while gaming review ratings. | Does not reconcile Google Ads conversions against real Shopify/store order revenue. | Cannot audit primary vs. secondary conversion actions or fix Merchant Center price mismatches end-to-end. | Continuous full-account diagnostics across Search, PMax, Shopping, Settings, Conversion Tracking, Feed, and Budget verify Primary Purchase tracking and reconcile Spend vs. Real Sales. |
| Cost & contract model | $3,000 to $15,000+/mo retainer or % of ad spend + 6 to 12 month lock-in contracts. | $1,000 to $4,000/mo + recurring charges for tag setup, Shopping feeds, and extra campaigns. | $200 to $1,000+/mo software fee + you still have to pay a PPC specialist to run it. | Low API cost, but high engineering time and thousands lost to unguarded ad spend. | One flat monthly subscription. No setup fee, cancel anytime, and 0% cut of your ad spend. |
Explore Kopa workflows: AI Google Ads Media Buyer · Account Diagnostics · 30-Day Agency Review · Multi-Model Creative Studio · Spend vs. Real Profit · Pricing ($79/mo Flat) · Operator Guides · Press & Coverage
Make room for growth
Put your whole store in market.
Go from products to approved creative, live campaigns, and reporting you can act on.
